Pavarotti
Sin Fronteras
In
Laguna Salada, the Mexicali Desert
The
city of Mexicali, Baja California, proudly celebrates its 100th birthday
this year.
Since 1903,
the people of Mexicali or cachanillas, as they are sometimes called, have
persevered through hard work and determination to transform this great valley
into one of the 10 most important industrial cities in Mexico.
The cachanillas
get their nickname from a wild herb of the same name that grows only in Baja California. They are a simple people, honest and kind.
But they possess an incredibly strong spirit as evidenced by the incredible development
of Mexicali over its first 100 years, a clear example to illustrate what man is
capable of achieving when determined to succeed. That is the spirit of Mexicali!
In
memory of the founders of Mexicali, and with great hope for the future, the Mexicali
Centennial Organizing Committee and the City Council have planned an event that
will embody all of the energy, power and hope of 100 years of life in Mexicali.
Thousands of people from
throughout Baja California, México and the world, will attend this magical event
and feed from the energy that Mexicali offers as they share with its people in
celebrating this great city’s first centennial.
Pavarotti Sin Fronteras
In
the desert of Mexicali
"
La Noche del Sol /The Evening of the Sun"
It
will be a family event that will show children what happens when you think big
and believe there is nothing that can stop the people of Mexicali from accomplishing
whatever goal they seek.
It
will be an experience that will exceed all limits, surpass time and space, and
be remembered with passion and pride for many years to come.
Pavarotti
Sin Fronteras will be a gift from the people of Mexicali to the world.
The
best stage ...
Mexicali
is a city in the desert. Those who live here are creatures of the sun
and sand just like the hearty cacti and cachanillas.
The
magical desert of the Laguna Salada is the ideal natural setting for such a grand
event. It will be an extraordinary experience, one that will make the world
hold Mexicali in the same esteem as other memorable concerts by Maestro Luciano
Pavarotti, such as his performances at the Great Pyramids of Egypt, the Acropolis
in Athens or the archeological wonders of Chichén Itzá.
A
unique event demands an extraordinary effort ...
Just
as the founders of Mexicali were determined to overcome the many challenges they
faced in this desert 100 years ago, the coordination of Pavarotti Sin Fronteras
demands an extraordinary commitment from the entire community.
And through this effort the spirit of Mexicali will shine!
Facts
-
Location
Laguna Salada
of Mexicali, Baja California, México.
Kilometer
16, Road Mexicali-Tijuana.
-
Site
Between Mexicali
and Tijuana, 20 minutes from Mexicali and one hour and 15 minutes from Tijuana,
in the middle of Sierra de Juárez. At the bottom of La Rumorosa.
-
Exact Location
The
exact location of the event is near the Mexicali-Tijuana road - approximately
1,600 meters - at an ideal point of access.
-
What is Laguna Salada like?
It
isn't a desert of soft sand, it is a hard surface.
-
Date
Saturday, October
18, 2003.
- Featured
Artists
Luciano Pavarotti
and the Palacio de Bellas Artes chorus.
-Attendance
Approximately
30,000 to 40,000 people are expected to attend.
-
The Moon
There will
be a half moon on Saturday, October 18.
-
The inspiration
The
gathering of the Mexico-North American border for peace and a farewell to Luciano
Pavarotti in Latin America.
Pavarotti
Sin Fronteras is a unique event because it will be the first time that Pavarotti
will perform in the desert.
It
is important to highlight that in addition to the main stage there will be other
stages with artistic performances approximately one hour prior to and after the
main concert.
In addition
to the Pavarotti concert, attendees will have the opportunity to see the incomparable
sunset in the desert – which will take place at exactly 6:02 p.m. that day, and
once the sun goes down, all in attendance will be able to enjoy the under a half
moon.
After the concert,
there will be an extraordinary fireworks show, Mariachi music, and a variety of
other artistic presentations on the other stages.
As
the name suggests, Pavarotti Sin Fronteras is a hymn to liberty, an infinite sensation
of freedom conveyed by the enchanting desert of the Laguna Salada.
Organization
and Funding
- Organizing
committee
Such
a massive event requires an experienced team to manage the many aspects of the
project.
For this reason,
the Centennial Association of Mexicali and the Urbi Company, in association with
the Seventeenth City Council of Mexicali, has appointed San Carlos Management,
an organization that specializes in the production of major events in Mexico. San Carlos Management produced, among others
the Pavarotti concert in Chichén Itzá, visits to Mexico by the Pope and performances
by such artists as Madonna and Paul McCartney and has coordinated spectacular
events at the Auditorio National (National Auditorium), the Foro Sol and the Sports
Palace in the city of Mexico, and major festivals throughout the Republic of Mexico.
-
Funding
Pavarotti
Sin Fronteras in the Mexicali desert was conceived and designed to pay for itself.
The event will be financed exclusively by the private sector, including the
Urbi Company, ticket sales and concessions.
-
Funds Raised
The Televisa
Foundation and the Mexicali organizing committee will be donating funds raised
to children in need of cornea and kidney transplants, children with cancer, and
the homeless children in the DIF border program.
Regional,
national and worldwide
One
of the most important objectives of the Pavarotti Sin Fronteras concert is to
position Mexicali on a regional, national and international stage. With this in
mind, several important agreements will be made with a variety of media, agencies
and information networks, to guarantee that this event will be seen throughout
the years, in the most diverse countries of the world. This without a doubt, will
benefit Mexicali beyond measure .
Weather,
flora and fauna
Historically,
the weather in Mexicali during the month of October is considered ideal. According
to studies, there are very low chances for strong winds and rain during this time.
In case of rain, the event will be postponed one or two days if needed.
At
the Laguna Salada -specifically at the site where the event will be taking place
- the ground is solid. This same solid surface will allow easy access for people
and vehicles.
The event
site is also unique because of the complete lack of vegetation due to the fact
that at this location there's a surface of saline soil 10 to 15 centimeters thick
that prevents the proliferation of plants or animals of any type.
For
the security and comfort of the attendees, the surface will be adequately treated.
Particulars
When
there's talk about an event of global interest taking place in an isolated area
such as a desert, where between 30,000 to 40,000 people are expected to attend,
attention must be given to the ecological, technical and logistical aspects to
guarantee the comfort and security before, during and after the event.
Security - Security is without a doubt the most important topic.
There will be support from the armed forces, numerous police departments, fire
departments, and other public safety organizations.
Ecology - To prevent potential impact to the ecological stability
of the area, there will be evaluations by specialists. It is a commitment that
after the event, the Laguna Salada will stay exactly the way it was before the
event.
Roads - In association with expert authorities, there will
be temporary modifications as required on the road between Mexicali-Tijuana, as
well as the routes to the Laguna Salada area, to guarantee that easy access.
Parking
- There will be parking areas sectioned off at the event
site as required by the type of vehicle.
Transfers
-
On
Saturday, October 18, starting at 11 a.m., people will be able to arrive to the
location as follows:
1.
Driving own vehicle
2.
By bus: from several city points within Baja, including the valley and San Felipe
3.
By bus for those coming from the United States
Other
- There will be first aid and public safety stations,
as well as tents for food and drink, portable bathrooms, communication and telephone
systems, souvenir sales, and wide open areas for people and vehicle access, and
rest areas.
Support
personnel, adequate signage and lighting will provide visitors easy access to
their assigned ticket spot within the community park to be built exclusively for
this event.
Electricity - In association with the Federal Commission on Electricity
there will be systems in place that an event of such magnitude requires; giving
special attention to safety.
Water
and bathrooms - There will be temporary
installation of running water, that will be coming from underground
as well as an adequate number of portable bathrooms, all will be handled with
the same level of quality and efficiency required by similar events of this magnitude
in other parts of the world.
Chairs - To provide comfort for ticket holders in the sections
that include chairs, it will be necessary to rent thousands of chairs that will
be coming from several parts of the country.
Stage,
sound, lighting - To provide top quality
to these areas, and due to the highest standards required including technical
know-how of such an event, there will be services given by specialized companies
and approved by the production team of Maestro Pavarotti.
Tickets
The
entire chair area or "lunetario" is divided into seven zones; each with
a different type of ticket and price. The zones are color coded: Platinum, Gold,
Red, Blue, Green, Orange and White. Prices vary from $10 to $600 dollars per person.
Ticket Master will be in charge of the coordination and general management
of ticket sales. Ticket Master offers the strongest sales staff and quality customer
service throughout the State. In addition, there will be contracts with several
companies that specialize in tourism promotion, to support the thousands of visitors
coming from Southern California and Arizona who plan to be part of this world
event.
-
Tickets
Section Cost per ticket
Platinum
$ 600 dollars
Gold $ 400
dollars
Red $ 200 dollars
Blue
$ 80 dollars
Green $ 40
dollars
Orange $ 20 dollars
(*) White (general admission) $ 10 dollars
(*)
White section or general admission does not include chair.